Milano Arch Week

Client
Comune di Milano, Politecnico di Milano, Triennale
Area

Cultural, Events

Services
Art direction, Editorial design, Poster, Social media, Type design
Designer
E Bonetti, L Bontempi, A Parentella, M Proverbio, A Volcan
immagine - Milano Arch Week

Milano Arch Week is an annual event dedicated to architecture, urban transformations, and the future of cities. This sixth edition, under the artistic direction of Stefano Boeri, President of Triennale Milano, is curated by Nina Bassoli and Matteo Ruta, in collaboration with Joseph Rigo.

immagine - Milano Arch Week

Building on the reflections from last year, which focused on the theme of suburbs and spread across the territory, Milano Arch Week 2024 aims to be a moment of social and cultural reactivation. It seeks to harness the city’s energies to deeply explore the enabling power of architecture. By gathering proposals from associations, designers, and organizations through an open call, this year’s event will expand its program to cover various neighborhoods of the city.

immagine - Milano Arch Week
immagine - Milano Arch Week
immagine - Milano Arch Week
immagine - Milano Arch Week

The visual project is inspired by the importance of vocabulary in conveying messages. The communication is based on key words presented on a large scale to create a provocative shouting effect. “Weak” is the main chosen adjective, referring to a specific conception of architecture: welcoming, honest, and sensitive to citizens’ needs. This word is intended to contrast with “Week,” serving as an exhortation to feel free even in weakness. The play on words ultimately asserts the right of people to be fragile.

immagine - Milano Arch Week
immagine - Milano Arch Week
immagine - Milano Arch Week
immagine - Milano Arch Week
immagine - Milano Arch Week