Exposure

Designing the visual communication of an exhibition about exhibitions and vitrines

Year
2024
Client
Mudec
Area

Advertising, Art, Cultural, Events

Services
Art direction, Digital installation, Exhibition setup, Poster, Social media
Designer
Emanuele Bonetti, Loredana Bontempi, Victoria Stupai

“Exposure” is a temporary project that fits into the broader context of Mudec, linking with the museum’s permanent collection. The exhibition, curated by Katya Inozemtseva and Sara Rizzo, reflects on the traditional concept of the vitrine and its centrality in exhibition projects.

The visual communication for the “Exposure” exhibition has been developed based on the dualist concept of the showcase. It is indeed an object capable of both uniting and separating simultaneously. When items are displayed, they are exposed but also kept at a distance from the observer through a glass barrier. Similarly, the key visual has been designed as a kaleidoscopic illustration of an ideal showcase. The titles and logos are placed far away, leaving the exposition space in the middle. From this perspective, when adapted to the banner format, all the letters are arranged vertically to reorganize the space. That recalls the action of assembling items in a box.

The project was collaboratively developed with the Parasite 2.0 design studio, who has been working on the exhibition setup.