imNativ

Design a new identity for imNativ, a made-in-Italy sustainable fabric brand

Year 2021
Client Aurim
Area

Design, Textile

Services

Webdesign

Link imnativ.com

In 2020 we have designed a new web presence for imNativ, the new collection of sustainable fabrics from Aurim group. The textiles are 100% Made in Italy and the new brand is based on an ecological production process that does not produce waste or pollutants. We worked on the website starting from logo and identity designed by Andrea Castelletti.

In the homepage, there is the possibility to see the features of fabrics in very short videos that show their flexibility and softness as well as the original colors – thanks to the photographic project by Andrea Pugiotto. The platform has been optimized for all devices in which the use of fabrics is immediate and detailed.

All characteristics of the imNativ collection can easily be discovered by the users who experience the touch of the textile as much as it could be in real life.

In the inspirations section we decided to get together a finalised version of the product and a macro shot of the fabric. The result is an immersive collage that makes closer to fundamental aspects of the design.

In the sustainability section words and numbers are at the core of the visual, transparency and direct communication work well in order to explain imNativ projects on environment.

The project has received an Awwwards® Honorable Mention.