New website for Milano Pride, the biggest manifestation of the LGBTQIA+ pride of the city of Milan
Milano Pride is the manifestation of the LGBTQIA+ pride of the city of Milan: an extraordinary celebration of freedom organized by the CIG Arcigay Milano in collaboration with the associations of the Coordinamento Arcobaleno.
In 2023 Parco Studio designed the digital identity and the website of Milano Pride starting from the idea of the strength and the vitality behind this manifestation.
Colors and statements in the homepage recall the colorful walking of the parade, celebrating the rights everyone should have and should be proud of.
The statements take directly from the slogans shown on signs during the parade, and celebrate messages of diversity and equality. Parco portraits those elements using typography, colors from the symbolic Rainbow flag and large letters.
Parco Studio has developed a design that moves from the formal institution for a more maximalist graphic design evoking the party atmosphere typical of the Pride events. The aim is to make it more pop and communicative but also usable, with immediate access to contents and fundamental information.
The website wants to be a tool to describe the Pride week, but also the Pride month which precede the manifestation, throughout the year and keep attention to the peace, democracy and rights for all. It is a mix of contents created by the institutions and also some material collected by people who joined or will join the manifestation.