Systematica Rebranding

Visualise how a consulting firm in the transport industry has changed



Brand identity

Systematica is a consulting firm in the Town & Transport Planning sector. It was founded in 1989 and is based in Milan. 


After extensive collaboration over the years, we were selected to rebrand the company in 2017.


The project had two objectives: update the company’s logo and create a corporate identity system that could adapt to either print or digital.

Work on the logo was inspired by how Systematica has changed and expanded its services over the years. The red square was simplified, removing the road from the centre: the new logo conveys a shift in the concept of area and knowledge of an area towards analysis of the space itself. Transport has changed.

This is all reflected in the new corporate identity that we created, where the company profile is based on the concept of ‘Transform transport’. This idea is expressed through content-driven communication: analysis and research are the key to presenting Systematica projects, with articles and content produced by the company to explain how transport is transforming.

The first aim of the website is to claim Systematica’s values and vision, showing services, projects and researches developed during the years. 

Innovation is at the core of the company’s practice, and is impronta to communicate it in a direct and easy way to the users that are familiar with the field (architects and urbanists) and the ones that are not.

The website structure is made in order to create a focus on their projects, exploding directly in the homepage of their activity areas.